The development of the YBell has been a labor of love for inventor and personal trainer Aaron “Az” Laurence. Over the last 15 years Aaron has trained thousands of people on Australia’s famous Bondi Beach.
He was using traditional training tools, dumbbells, kettlebells and medicine balls, to create his own brand of High-Intensity Resistance Training (HIRT). With his member numbers growing it became impossible to keep incorporating multiple pieces of equipment into his sessions.
Partnering with Michael “Hop” Hoppe, a 30-year professional industrial designer, Az and Hop created the solution to the problem: the YBell. One piece of equipmentthat did everything he was already doing and more!