4 Chicago Area SuperstoresStores:


Fitness Factory Aurora

Fitness Factory




"Staff was great, Really professional"

I have purchased a lot of equipment over the last few years and a lot of it has been through Amazon. Boy what a mistake that was... I stopped in here because I was looking to buy a cable crossover machine. I had a specific one in mind so I stopped in to check it out. The staff was great. Really professional and laid back. No one was bugging me, but they were there for help when I needed it. I ended up purchasing the unit and it came in a couple days later. I've since bought a few more things, at better prices than the internet and got them home and setup faster."

- Google Review, Daniel DunlapRead Reviews


Fitness Factory Aurora (Fox Valley)

4404 E New York St #B
Aurora, IL 60504

Phone: (630) 978-7525
Fax: (630) 978-7553
Directions: On Rte.59, just south of Liberty (North of Men's Warehouse)

Fitness Consultant Hours:
Monday-Friday: 10am-7pm CST
Saturday-Sunday: 11am to 5pm CST

Aurora Facebook Page

Save Huge on Fitness Factory Floor Models!

View our Listings on this Website, or Call for Up-to-Date Inventory


Career Opportunities

We are seeking a full-time Fitness Consultant. Use your passion for fitness while providing both people and businesses with the equipment they need for improving their lifestyle!

Motivated, Self-driven, Professional, Socially Active people, with knowledge of health and fitness and a strong desire to help consumers. Should possess some computer skills. Email, social media and internet experience are helpful. Responsible to help businesses and consumers make sound fitness equipment purchases, provide good customer service and achieve goals. Benefits include Great work environment, competitive salary, commission program, incentives, bonuses, 401k plan and profit sharing. Company subsidized health insurance plan, and paid time off.

Job Type: Full-time. Applicants should send resumes to careers@fitnessfactory.com


Meet Our Staff

Matt Mahar

Matt, Store Manager

"Every day you DON'T squat is one day closer to the day you CAN'T squat."  I bring a lifetime of fitness knowledge and practice to the Aurora store with a focus on strength building and personal well-being.  Whenever a customer walks through his doors I looks to be their guide on their way to achieving their own personal goals in fitness.  I want to help people young and old achieve the best version of themselves through a solid foundation of fitness.  Are you looking to break into the fitness game?  We want to help you.  Are you looking to take your current fitness to the next level?  We want to help you.

You can contact me via email at mmahar@fitnessfactory.com or call the store at 630-978-7525.




Dawson, Fitness Consultant

Don’t let the age fool ya, fitness is in my blood! With my father being in the fitness industry for 20+ years, I can definitely say I’ve picked up a thing or two and that in addition to the dumbbells. Whether it be working out, or giving my friends and family advice, I make every attempt to keep fitness close to me. I was a gymnast for ten years before becoming a gymnastics coach for two more. I then decided to assist more people in achieving their fitness goals on a broader scale. This focus of mine brought me to Fitness Factory, where I am able to help each and every customer that walks through our doors. I am planning to get my Personal Training certification to help further my knowledge in regards to fitness, in addition to the human body. That’s my goal, so what’s yours? Whatever it may be, I am here to help you achieve those goals!

You can contact me via email at ddunbar@fitnessfactory.com or call the store at 847-566-5395.