4 Chicago Area SuperstoresStores:


Fitness Factory Aurora

** Floor Models Available, Click for Inventory **

Fitness Factory

We are pleased to announce that our stores are open for business!

You can visit us during our temporary store hours (Monday-Friday 10am-7pm CST and Saturday-Sunday 11am-5pm CST). Per government mandates, all customers who enter our stores must wear face masks while in the store.

We appreciate your patience and look forward to working with you in person. Once again, please stay healthy and safe.

Stuart Glenn
CEO, Fitnessfactory.com

View our store in 360° (Click on Photo to Rotate)



"Staff was great, Really professional"

I have purchased a lot of equipment over the last few years and a lot of it has been through Amazon. Boy what a mistake that was... I stopped in here because I was looking to buy a cable crossover machine. I had a specific one in mind so I stopped in to check it out. The staff was great. Really professional and laid back. No one was bugging me, but they were there for help when I needed it. I ended up purchasing the unit and it came in a couple days later. I've since bought a few more things, at better prices than the internet and got them home and setup faster."

- Google Review, Daniel DunlapRead Reviews


Fox Valley/Aurora Location

4404 E New York St #B
Aurora, IL 60504

Phone: (630) 978-7525
Fax: (630) 978-7553


Directions: On Rte.59, just south of Liberty (North of Men's Warehouse)

Fitness Consultant Availability

Monday-Friday 10am-7pm CST
Saturday-Sunday 11am to 5pm CST

Aurora Facebook Page

Save Huge on Fitness Factory Floor Models!

View our Listings on this Website, or Call for Up-to-Date Inventory


Career Opportunities

We are seeking a full-time Fitness Consultant. Use your passion for fitness while providing both people and businesses with the equipment they need for improving their lifestyle!

Motivated, Self-driven, Professional, Socially Active people, with knowledge of health and fitness and a strong desire to help consumers. Should possess some computer skills. Email, social media and internet experience are helpful. Responsible to help businesses and consumers make sound fitness equipment purchases, provide good customer service and achieve goals. Benefits include Great work environment, competitive salary, commission program, incentives, bonuses, 401k plan and profit sharing. Company subsidized health insurance plan, and paid time off.

Job Type: Full-time. Applicants should send resumes to careers@fitnessfactory.com


Meet Our Staff


Matt, Store Manager

"Every day you DON'T squat is one day closer to the day you CAN'T squat."  I bring a lifetime of fitness knowledge and practice to the Aurora store with a focus on strength building and personal well-being.  Whenever a customer walks through his doors I looks to be their guide on their way to achieving their own personal goals in fitness.  I want to help people young and old achieve the best version of themselves through a solid foundation of fitness.  Are you looking to break into the fitness game?  We want to help you.  Are you looking to take your current fitness to the next level?  We want to help you.

You can contact me via email at mmahar@fitnessfactory.com or call the store at 630-978-7525.




Mike, Fitness Consultant

I may be young, but I've spent over half of my life immersed in working out and passionate about fitness. My parents instilled this passion for working out into my brother and I at a very early age, and we’ve stuck with it ever since! As a lifelong wrestler and college rugby player, wellness and fitness have always been huge factors in my lifestyle. Being healthy and always working out has also motivated me into trying to obtain a Personal Trainer Certification! I'm here to help you begin your journey towards a healthier lifestyle!

You can contact me via email at mgrosch@fitnessfactory.com or call the store at 630-978-7525.