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Our Locations: Aurora | Chicago | Forest Park

View our showroom now in 360 degree view (Click and move photo below) Aurora (Fox Valley)

4404 E New York St #B
Aurora, IL 60504
Phone: (630) 978-7525
Fax: (630) 978-7553
Directions: On Rte.59, just south of Liberty (North of Men's Warehouse)
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Fitness Consultant Hours:

** Closing Early at 2pm on Wednesday, Sept. 20 **

Monday-Friday: 10am-7pm CST
Saturday-Sunday: 11am to 5pm CST



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Meet Our Staff



Matt, Store Manager

"Every day you DON'T squat is one day closer to the day you CAN'T squat." I bring a lifetime of fitness knowledge and practice to the Aurora store with a focus on strength building and personal well-being. Whenever a customer walks through his doors I looks to be their guide on their way to achieving their own personal goals in fitness. I want to help people young and old achieve the best version of themselves through a solid foundation of fitness. Are you looking to break into the fitness game? We want to help you. Are you looking to take your current fitness to the next level? We want to help you.

You can contact me via email at or call the store at 630-978-7525.



DaveFitness Consultant, Commercial Sales

I have been in the health and fitness business for almost 30 years now.  I started years ago working for the Chicago Health Clubs. I managed some of the clubs for a couple of years and found it to be extremely challenging and fun at the same time.  I worked with a lot of people and helped them considerably with their fitness problems.  After working for the clubs, I made a change and worked for UPS for 20 years, but at the same time, I was still working for a fitness store company selling their equipment.

I have now been in the retail business with fitness for 26 years.  I am currently working for the Fitness Factory in Aurora.  It is one of the larger stores in the Chicago area.  Feel free to call me or email me if you have questions about any type of product that we carry.  If you need any help with something just let me know.  I'll be ready to help!!!     

You can contact me via email at or call the store at 630-978-7525.



Career Opportunities

We are seeking a full-time Fitness Consultant. Use your passion for fitness while providing both people and businesses with the equipment they need for improving their lifestyle!

Motivated, Self-driven, Professional, Socially Active people, with knowledge of health and fitness and a strong desire to help consumers. Should possess some computer skills. Email, social media and internet experience are helpful. Responsible to help businesses and consumers make sound fitness equipment purchases, provide good customer service and achieve goals. Benefits include Great work environment, competitive salary, commission program, incentives, bonuses, 401k plan and profit sharing. Company subsidized health insurance plan, and paid time off.

Job Type: Full-time. Applicants should send resumes to