About FitnessFactory.com: Your Partner in Fitness Since 1988
A Leading Home & Commercial Fitness Equipment Distributor
For over 35 years, FitnessFactory.com has been committed to making high-quality, affordable fitness equipment accessible to everyone, driven by the core belief that we can help our customers live longer, healthier lives.
Born in 1988 with a simple goal—to offer superior, lasting equipment compared to department store options—we've grown from a small fitness outlet store to one of the nation's largest distributors of home and commercial fitness equipment.
What began decades ago with just a Smith Machine and a bench has evolved into one of the largest and most comprehensive selections of strength and cardio equipment available.
Today, we proudly offer a vast inventory covering every facet of fitness, including home gyms, power racks, benches, dumbbells, kettlebells, weight plates, treadmills, ellipticals, bikes, rowers, accessories, rehab, recovery tools, and so much more, all from leading brands and manufacturers in the fitness space.
We've broadened our scope to serve both individual home gym enthusiasts and major commercial clients, all while holding true to our founding principle: delivering lasting value and performance.
We're proud to be a fully American company with all our employees, offices, and our home office based in Forest Park, Illinois, just outside Chicago.
When you shop with us, you're supporting a Chicago and American-based business.
The FitnessFactory.com Difference: Why Choose Us For Your Gear?
We guarantee an unmatched shopping experience built on quality, value, and support.
Industry-Leading Support
Our US-based, award-winning Customer Service team is ready via phone at (800) 383-9300 or live chat.
Guaranteed Satisfaction
Shop with confidence thanks to our 31-Day Money Back Guarantee and strong Lifetime Warranties.
Fast & Flexible Delivery
Benefit from Fast Shipping, Factory Direct Shipping, and optional White Glove In-Home Delivery and Setup.
Payment Options
Take advantage of our 24-Month Same-as-Cash Financing to make your gear affordable.
Exceptional Value
Find huge savings on a wide selection of Floor Models and Refurbished Products.
More Than Fitness Equipment: Our Commitment
Our products have a profound impact on our customers' lives. That commitment extends beyond sales and includes:
- Support for Our Heroes: We proudly offer special discounts for First Responders and Veterans.
- Serving Our Communities: We actively support our Troops and partner with Catch-a-Lift to give back to combat-wounded veterans.
Building Our Strength: Over 35 Years of History and Growth
Our story began as Body Builder's Discount Outlet Inc., focusing on core-strength equipment, free weights, and accessories that deliver durability and performance at the right price.
Driven by word of mouth and early national success, we quickly expanded our inventory, added comprehensive cardio equipment, and later changed our name to Fitness Factory and then, most recently, to FitnessFactory.com.
While expanding our national and international reach, we established our first retail presence in the Chicago area.
Today, FitnessFactory.com has grown our physical footprint to Chicagoland outlet stores and maintains a dedicated online and commercial sales division serving homes, the military, government, schools, and fitness centers nationwide.
Our unwavering mission is to provide the best products, prices, and service — guaranteed — making your fitness equipment journey straightforward, convenient, and affordable.
Whether you visit a local Chicago fitness supply store or find us online, you get the same expert help from fitness equipment specialists who know our products inside and out. We are here to make sure you get the right gear and the right service, no matter how you choose to shop.